Hexonet makes investment in PSI-Japan – Domain Name Wire … – Domain Name Wire

Company makes move into Japan with strategic investment.

Domain name registrar Hexonet GmbH has acquired a “significant and strategic stake” in PSI-Japan, the two companies announced today.

The move allows Hexonet to get a foothold in the Japanese market dominated by GMO.

Japan is an interesting market for domain names. Much of web navigation is based on search. Advertising calls-to-action will often tell people to search for a company name rather than go to a domain name. (Learn more about this in DNW Podcast #102[1].)

“The Japanese domain name market has a lot of potential and it is ripe for an innovative player to make an impact,” said Robert Birkner, HEXONET’s Chief Strategy Officer.

Fußnoten:

  1. ^ DNW Podcast #102 (domainnamewire.com)

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